Abscence/ Presence

The absence/ presence interview helped shed understanding as to how the absence of an object in a picture can bring about an immediate thought and response as to what that object is and why it is missing. By understanding and knowing what they are seeing, the viewer can have an immediate view experience that is appealing because it either narrative or specific or it is intellectual and shocking. According to Charles Cohen, the viewing experience usually has three effects; an immediate recognition of the missing object, an abstract effect, and a reflexive effect. The viewer interacts with the missing piece and thus has co-authorship because they can make it out to be whatever they think it is. For example, if a kid has seen the buff serious, he or she most likely won't know what that missing object is but if they had experience then they will most like understand what the missing object is. Thus in a way, the experience of a particular piece of art depends on the maturity and experience of an individual. The use of technology has helped many companies in its ad campaigns by the use of "cut outs" in their ads. However technology, as stated by Cohen, has made people isolated because mainly technology promises co-authorship and great interactivity.

I tend to mostly agree on what Cohan has said in terms of co-authorship and that an individual's own experience may ultimately help them figure out what the missing object may be. He brings up many good points in his interview when he talked bout apple and its commercials, and how they focus on the customer's impulse as opposed to a piece of art that focuses on thought and narrative.